The 7 essential steps for Building a Brand, not a business workbook

Thanks for taking the interest to download my Workbook. This is the same one we use in our two day workshops.

The desired outcome of our workshop is to change your existing business into a compelling brand based on differentiation. This relies more on heuristic thinking than algorithmic thinking – meaning that there is no set path or mathematical formula to follow, but you still need a process to follow.

Don’t be surprised if you move forwards and then backwards through the exercises as each step opens up new thoughts and possibilities.

The book supporting the Workshops, Differentiate to Dominate, will be available in the second half of 2015. Leave your name here if you want to be notified when it’s available.