We’re quickly coming to the end of another year and it got me thinking. What’s been the ‘must do’ marketing tactic of 2017? Two years ago I’d say it was ‘must focus on traffic.’ This year’s must do has been […]
In a recent meeting, a prospect offered me his considered opinion about ‘my’ business, branding: “I have to say, I have a hard time seeing the value of branding or what ever you call it, you know marketing. It’s […]
I’m not often lost for words, but in a recent meeting with a prospect, I was offered an opinion that stopped me in my tracks. While seeking my advice on his website content he said: “I think I have to say I […]
Looking back over the past year I struggle to name one client who hasn’t had to confront major change in their industry. My own industry, advertising and marketing, feels like it has been put through a combine harvester and spat […]
Earlier this year, I found myself unexpectedly swept up into a show called The Shark Tank. A ‘reality’ TV show in which people with innovative ideas pitch to a panel of wealthy business people – the eponymous ‘sharks’ – in […]
