OK – it’s confession time! Most of us are on LinkedIn, right, but how many of us use LinkedIn to its full potential? Come on now, are you brave enough to admit that you’re still a bit mystified by everything […]

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Peter Engelhardt

Born Mobile are very clear on their target market – Gen M’s . To express their vision and purpose “we make everyday life better with mobile” they employed a budget many of us dream about and developed an engaging concept […]

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Peter Engelhardt

Christmas has a strange effect on we mere mortals. Everybody gets a little reflective, ruminates about the past 12 months and boldly starts planning for big change in the new year. Sound familiar? More often than not the reality is […]

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Peter Engelhardt

To most of us (yes even those of us working in the online space) Google’s inner workings remain a mystery. There are many theories but you will never find a simple answer when it comes to explaining the “what” Google […]

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Peter Engelhardt

In last week’s blog I talked at length about how successful inbound marketing can be at generating traffic for business. To recap, inbound marketing essentially involves: search engine optimization content marketing social media and conversion rate optimization. A great easy-to-understand […]

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