Peter Engelhardt
October 13, 2011

Are you familiar with QR codes? My tip this year is to keep your eye on the increasingly widespread use of Quick Response (QR) codes which will be driven by consumers’ increasing expectation for immediate access to content. A QR code […]

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Peter Engelhardt
May 3, 2011

A focus on differentiation and creativity separates any online advertising effort that genuinely builds awareness and attracts potential buyers from one that fails to make an impact.

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Peter Engelhardt
March 21, 2011

“Share a photo on our Facebook page to go in the running to win tickets…” Sounds simple enough – but are you complying with Facebook’s Terms of Service? Uh oh…

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Peter Engelhardt
February 25, 2011

Search, search and more search. Everybody’s life is increasingly dominated by online activities. Planning a holiday, looking for a trailer to rent, pricing a new computer – it all starts with a Google search.

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Kylie Taylor
February 5, 2011

Some social media mavericks are claiming that email is dead and, not surprisingly, the other mob (traditionalists) still defend email, citing its superiority when it comes to informing your customers.

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