Peter Engelhardt

Born Mobile are very clear on their target market – Gen M’s . To express their vision and purpose “we make everyday life better with mobile” they employed a budget many of us dream about and developed an engaging concept […]

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Peter Engelhardt

This must be the best example of using a QR code I have ever seen! To attract busy commuters in South Korea, Tesco recently set up a QR shopping area. Since these potential consumers are time poor, Tesco decided to […]

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Have you ever put an IKEA shelving unit together? While it might look crooked and on the verge of squashing the cat, you think it looks awesome, right? Why? Because you made it. In some marketing circles, this is known […]

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Peter Engelhardt

Once brand integrity is built you don’t want to mess with it. The creative minds behind this Durex video managed to use tasteful (well almost) and subtle humour to promote their iPhone app. That’s right – a condom app. As […]

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Peter Engelhardt

Today more than ever, thanks to Google, creativity has the power to achieve greater cut through for business than ever before. Clever out there stunts, advertisements and products have the potential to find themselves on screens anywhere in the world, […]

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