We’re quickly coming to the end of another year and it got me thinking. What’s been the ‘must do’ marketing tactic of 2017? Two years ago I’d say it was ‘must focus on traffic.’ This year’s must do has been […]
Looking back over the past year I struggle to name one client who hasn’t had to confront major change in their industry. My own industry, advertising and marketing, feels like it has been put through a combine harvester and spat […]
Earlier this year, I found myself unexpectedly swept up into a show called The Shark Tank. A ‘reality’ TV show in which people with innovative ideas pitch to a panel of wealthy business people – the eponymous ‘sharks’ – in […]
Creating a brand is not for the faint hearted. It takes courage, intelligence and planning. It has more to do with your passion and less to do about your product or service than you think. It has more to do […]
SEO is challenging right, especially for smaller businesses? You’re competing against larger brands who have prestige, brand recognition, and bigger advertising budgets. Not good! Then you have the problem of trying to find the right company to trust your SEO […]
