Attention to detail
Their branding workshop revealed that small class sizes and offering business, as well as fitness education, both leading to a high level of personal involvement in students’ development, were key differentiators.
A contemporary evolution
The website was designed to express this positioning, using people-focused imagery and copy highlighting WYN’s holistic approach to their students’ initial qualification and ongoing further learning. At the same time we evolved WYN’s logo to give a more contemporary appearance.
Lead generation success
Shortly after the site was launched it acted as the platform for a lead generating Infusionsoft campaign that resulted in 40% of event attendees signing up for a course.