There are a few certainties in life that we often joke about. You can’t avoid taxes, you can’t avoid death and you can’t stop people from judging a book by its cover. According to Mark Coker, Smashwords’ founder, there’s a […]
Have you noticed an increase in online noise? Every man, women and dog is chasing likes on Facebook, friends on LinkedIn or blindly sending email offers with little thought of what comes next. “We are overloaded with junk,” said Daniel […]
I guess you’ve paid somebody to build your website or do marketing for you in the past. And you were hoping to get some specific results. I hope you got the results you were after, but if you didn’t, the […]
WHY DO SOME BRANDS STRUGGLE? In our connected world, today’s savvy consumer is increasingly being influenced and buying from brands they see as relevant and above all, ones they can trust. For any long term marketing strategy to work, what […]
While SEO remains a mystery to many, it’s important that anybody in business with a website understands the basic concepts that influence search outcomes. Recent updates such as Panda and Penguin demonstrate Google’s never ending efforts to stay ahead of […]
Just like Harry potter, we all want to kill the competition and be awesome right! Everyone managing a business wants great work from their marketers and designers so they stand out and grow? And every company like mine wants to […]
There’s no doubt that many of the world’s most famous brands appeared almost immune to the last two worldwide recessions. Brands like Amazon, Apple or Nike continue to grow no matter what economic cycle we are facing. Starbucks has woven […]
Over the last two decades we have been helping companies of all shapes and sizes build local and national brands. I mention this now not to push my own barrow – it’s only to give context so you can more […]
This week there have been some great announcements from the internet monoliths who, up to now, have virtually ignored the needs of smaller business. We are now entering a new and exciting phase in online marketing, with many recent developments […]
Whenever I look back to my university days, I clearly remember the idealistic view I had of the world. Possibilities were endless, life was spontaneous and the daily grind that becomes a career (for many of us) wasn’t on my […]
