Peter Engelhardt

Let me start by asking you a question. “What is harder harder. Succeeding in business today or succeeding in business 50 years ago?” Before you answer, think about this; 50 years ago businesses faced less competition 50 years ago marketing […]

Peter Engelhardt

We’re quickly coming to the end of another year and it got me thinking. What’s been the ‘must do’ marketing tactic of 2017? Two years ago I’d say it was ‘must focus on traffic.’ This year’s must do has been […]

Peter Engelhardt

In a recent meeting, a prospect offered me his considered opinion about ‘my’ business, branding:   “I have to say, I have a hard time seeing the value of branding or what ever you call it, you know marketing. It’s […]

Peter Engelhardt

I’m not often lost for words, but in a recent meeting with a prospect, I was offered an opinion that stopped me in my tracks. While seeking my advice on his website content he said: “I think I have to say I […]

Peter Engelhardt

Looking back over the past year I struggle to name one client who hasn’t had to confront major change in their industry. My own industry, advertising and marketing, feels like it has been put through a combine harvester and spat […]

Earlier this year, I found myself unexpectedly swept up into a show called The Shark Tank. A ‘reality’ TV show in which people with innovative ideas pitch to a panel of wealthy business people – the eponymous ‘sharks’ – in […]

Peter Engelhardt

We all have our favourite brands right? And once we start using a brand because it just seems to click with us, we start to believe in the dream of what that product does for us. For instance, I honestly […]

Creating a brand is not for the faint hearted. It takes courage, intelligence and planning. It has more to do with your passion and less to do about your product or service than you think. It has more to do […]

Peter Engelhardt

In today’s digital world, you are but a click away from potential buyers. Your website is a reflection of your company and in most cases, your chance to make a great first impression. Today’s Web-savvy customers rely on your Internet presence […]

Peter Engelhardt

Yep–all things equal the team at Creative Brew believe strongly that beer, taken internally, is generally a good thing. However, we are somewhat dubious about Carlsberg’s claim that its Beer Beauty series is possibly the best new range of male […]

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