Peter Engelhardt

We’re quickly coming to the end of another year and it got me thinking. What’s been the ‘must do’ marketing tactic of 2017? Two years ago I’d say it was ‘must focus on traffic.’ This year’s must do has been […]

Peter Engelhardt

In a recent meeting, a prospect offered me his considered opinion about ‘my’ business, branding:   “I have to say, I have a hard time seeing the value of branding or what ever you call it, you know marketing. It’s […]