4.5.2015

 New email software walks the line between super creepy and innovation? 

Crystalknows wants to disrupt the way we use email by providing you with all the data to correspond with colleagues at a completely new level.

In fact, using Crystalknows will have people wondering if you can read their mind. It’s like using a psychic for your online communication and yes it’s innovative but also a little creepy and the real scary thing is it actually works.

From gang-bangs to glam

This is how kink.com (yes that kink.com) is remaking itself as a lifestyle brand to remain profitable?

CEO Peter Acworth thinks it’s the right thing to do being it’s what the mission of the company is all about (I’m not sure what their actuall mission is but I’m glad to see they have one?). To me it looks like a great way to survive the onslaught of free content. The fact is video of any type is becoming free so using their platform for the whole lifestyle thing where BDSM clothing and paraphernalia can be bought is a clever brand move!

Were we built to be media channels?

It feels a bit like we are reaching “Peak Social Media” What will it take for us to look at each other and wonder if we can ever go back to simpler and more serendipitous times?

We are constantly on display, over sharing with practical strangers while displaying the version of us that we hope others will believe. It’s exhausting keeping fully updated across all social networks as we race for more comments, likes and shares just to please google and find influence.

What has become of us, we are turning into individual media channels. With that thought in mind here is a short piece about opinion fatigue.

If Nike can do it why can’t you

Have you ever wondered how large brands like Apple, DHL or Virgin appear to seamlessly build such large empires, while those of us in smaller businesses struggle to make simple marketing decisions? Or how the Nikes of the world get every moving part of their business, from their branding and design through to their marketing and PR, so in sync? While it’s not simple there are some basic steps that will help to think like them…

The art of innovation

Guy Kawasaki is the chief evangelist of Canva, a former advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of 12 must read books and has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Humble and inspiring he reminds me of a young David Attenborough – sit back and enjoy his “The art of innovation” TEDx talk. Simply brilliant.