Have you noticed an increase in online noise? Every man, women and dog is chasing likes on Facebook, friends on LinkedIn or blindly sending email offers with little thought of what comes next.

“We are overloaded with junk,” said Daniel Levitin, a professor of psychology and behavioral neuroscience at McGill University whose books include “The Organized Mind.” “It’s becoming harder and harder to separate the wheat from the digital chaff. The problem with the Internet is anyone can post, so it’s hard to know whether you are looking at a fact or pseudofact, science or pseudoscience.”

Yep, it’s getting crowded out there in cyberspace as everyone trips over themselves trying to get noticed and get heard. If you know one of these offenders please tell them IT”S NOT WORKING!

The simple truth is:

  • if your messages aren’t targeted
  • if you’re not differentiated
  • if you don’t have something to say that helps your prospects


… no one is going to care and your messages will be nothing more than a tree falling in a forest. And it won’t matter what image you share or how loudly you dress.

Have you ever had a conversation with someone where you have to slowly increase the volume to get noticed, and instead of trying harder to listen, they tune you out entirely. That’s what’s happening online when you flog your message with little thought, like a prostitute coming up to you at the St Kilda lights – it’s not pc.

So what do you do about it? You do some listening first, your get very clear on your market and how your product or service solves their problems. Then you find the right message and you deliver it to those who will benefit from it before they tune you out entirely. Because if people tune out, and they will, your chances are worse than ever. And no shit will happen which means shit has happened.

And no shit will happen which means shit has happened.

Growing doesn’t come from sucking, it comes from planning a business, not just starting one.

And when you don’t?

Humans can sense your desperation and they (along with me) will use their vote to tune out! Bye.


photo credit: Blaterapia di gruppo – Group blatherapy via photopin (license)