While SEO remains a mystery to many, it’s important that anybody in business with a website understands the basic concepts that influence search outcomes. Recent updates such as Panda and Penguin demonstrate Google’s never ending efforts to stay ahead of their competition and the dubious firms that are making so much money out of black hat techniques. Techniques that used to work don’t work now.
So what should you be avoiding and what you should be doing now? Neil Patel from Quicksprout has created an infographic that outlines the old and the new in SEO and shows how you need to adjust your SEO strategy today.