We’ve all heard about hashtags right? Well I have a hunch that many of us don’t fully understand how they work, and more to the point, don’t understand how to use them to our benefit.
See, the humble hashtag has matured somewhat, and I think it’s time we remind ourselves how useful they can be for promoting and marketing ourselves or our services.
So, what’s so good about hashtags?
Well for starters, hashtags are now recognised by all social media, not just tweets. This makes them a great way to create a trend and increase your online presence.
If you do use twitter plenty of research shows hashtags tend to get twice as much engagement as tweets without them. They are great if you want to gain more followers, put yourself out there as a leader, and have your customers find your information faster.
Quicksprout has recently put together the infographic below to show you how hashtags can increase your online presence. It breaks down the benefits and uses and shows you the correct way to take advantage of hashtags.
These are my 3 hashtag tips:
(1) Use Hashtags on all the social media platforms
(2) Don’t try to forcefully insert Hashtags
(3) Keep your hashtags concise, conversational and unique