Have you ever wondered why some websites rank higher than others?

Or how to get your site to rank higher than your competitors’?

The truth is, it’s all up to Google and the algorithm they use to rate your site. The problem is that the algorithm looks at over 200 factors when it’s determining where to rank any site. These factors aren’t easy to understand, making it very hard to tweak your site (or pay someone to do it) so that it climbs to the top.

To help explain Google and the mysteries of their algorithm, Neil Patel from Quick Sprout has created an infographic which visually steps through the maze of components that contribute to it. Even at a glance it gives you a much better picture of what Google’s spiders look for as they regularly sweep over your site to rank it!

Conclusion

The bottom line: ranking well is not all about building more links or creating more content. It’s more about understanding what your potential website visitors want. Google needs to be sure that when it encourages people to visit your site by ranking it higher, your site will be exactly what they are looking for. This will keep them using Google as their preferred search engine.

So, think about how you can create content or an experience that best suits your users. Sure, you won’t rank quickly, but over time you will do well.