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Freshly brewed is a mix of the web’s best branding ideas, strategy and execution with a dash of purpose and the absurd. To begin each week I share several articles and resources to give you the inspiration and practical tools to make your entrepreneurial dreams a reality. Cheers and have a great week.

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Woooh – look what Facebook is doing! Hot off the press.

Although I use Facebook I have to confess I’m not a huge fan, but this latest development I like A LOT! Three days ago Facebook announced a new stand alone iPhone app (note: only iPhone) called Paper. While essentially a news-reading app it’s really a complete reimagining of Facebook itself and in my mind a real game changer.

Early adopters say that once you’ve used it you probably won’t open the standard Facebook app again. While it doesn’t have every feature of Facebook’s main app, I think it accommodates most people’s needs and the UI is close to beautiful.

Paper has Facebook’s current News Feed only restyled as a simple, horizontally scrolling set of screens for posting to Facebook (and Paper) and a great WYSIWYG editor. Overlaying that is a sweet news-reading app that looks suspiciously like Flipboard.

The downside is it’s only available for the iPhone in the US but the upside is it’s ad-free, at least for now. Keep your ear to the ground for an Australian release – it will happen!

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Does your job involve some aspect of LEADERSHIP?

Regular readers will have seen my link to Simon Sinek’s 1st TED talk “WHY” – the most watched in history (2,403,140 views). Simon continues to influence and inspire and has recently become an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world.

His latest TED talk reveals the hidden dynamics that inspire leadership and trust. In a nutshell he explains the key difference between someone who is just an ‘authority’ versus a true ‘leader’. As Molly once said: “do yourself a favour!”

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Finally a DIY online media buying platform

Wouldn’t you just love to have the tools to professionally manage your own online advertising? Well, this could be the answer. Dispop leads you through the process of professionally launching and managing effective advertising campaigns on Facebook and the web in the easiest possible way.

Dispop is the only solution I’ve found that combines a full display platform including both direct targeting and retargeting campaigns. There are built-in creative solutions or you can lean on their creative troops.

You can read a review here which also includes a review on six alternatives.

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Congratulations, you’ve got to the bottom of the cup….
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Are you weeing too much?

Is your website ‘we’ centric? We do this and we do that. What about your marketing campaigns and sales messages? Not sure? Then go check.

The one thing you can do this year that will make an instant difference in your messaging is replacing all your ‘we phrasing’ with ‘you phrasing’. Why? Because you phrasing puts your prospect in the centre of your story and is proven to get a better response. Read on…

photo credit: CRASH:candy via photopin cc