OK – it’s confession time! Most of us are on LinkedIn, right, but how many of us use LinkedIn to its full potential? Come on now, are you brave enough to admit that you’re still a bit mystified by everything […]

Peter Engelhardt


No.1 Positioning A brand is an extremely complex organism. This is the first in a series of articles in which we explore the components of a great brand. Any successful brand has something that makes it stand out from the […]