Born Mobile are very clear on their target market – Gen M’s . To express their vision and purpose “we make everyday life better with mobile” they employed a budget many of us dream about and developed an engaging concept that brought in a few surprises to a common everyday bus stop.
By putting up posters featuring clever topics and including a URL to visit, they waited for their target market to engage with the mobile site while waiting at the bus stop. When said victim pressed the button, the fun began. Watch to see what happens when the best bus stop ever makes everyday life better with mobile!
Visit Born Mobile’s Facebook Page to see how Born Mobile are promoting through their other touch points.