Peter Engelhardt

Every business reaches a point where choice becomes a pivotal moment. For Apple they realised that a choice had to be made when they asked Steve Jobs to come back and help again lead the company he had started. If […]

Peter Engelhardt

(see part 1 here) DAD: Right, now lets talk about a toy you love and see if it is actually a brand. DAUGHTER: Umm, I love Bratz dolls. DAD: Good, are they different to all of the other dolls in […]

Peter Engelhardt

Looking back over only a few years, would you say your buying patterns have changed? I know mine have. My family’s have. My staff’s have. Parcels with customs stamps now arrive at our office from overseas pretty much every second […]

Peter Engelhardt

Who remembers their first computer? Me, I’m an Apple man – and yes, the image above is my first computer (WTF!).  What about you, maybe you were lucky enough to have a Commodore 64, or maybe an Atari, or possibly […]

Peter Engelhardt

(Part 1 of a 2 part article) When my daughter was younger she had difficulty understanding what I do at work. I didn’t think answers like, “I help people to sell their products to people who might want them” did […]

Peter Engelhardt

Great brands are built on great stories. Look for one moment at Harley-Davidson – a heritage brand that transcends social and economic boundaries. Harley owners don’t just buy a motorcycle; they buy into a lifestyle based around a shared set […]

Peter Engelhardt

OK – this will help all of you struggling to harness the power of, and be successful on, YouTube. Yes it can be a difficult experience if you don’t know the ins and outs that are just sooo important. This […]

Peter Engelhardt

(and why it’s so important for growing your brand) How do you rally the troops? Find believers and supporters? Get people to believe in what you believe in – driving them to help you succeed and grow? What if I […]

Peter Engelhardt

Do you have any idea just how fast and big the internet really is? Qmee has created an infographic that shows us what happens online in an average minute…. and I think you’ll be fairly surprised… Apparently ‘Online in 60 […]

OK – it’s confession time! Most of us are on LinkedIn, right, but how many of us use LinkedIn to its full potential? Come on now, are you brave enough to admit that you’re still a bit mystified by everything […]

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