To most of us (yes even those of us working in the online space) Google’s inner workings remain a mystery. There are many theories but you will never find a simple answer when it comes to explaining the “what” Google uses to decide how to rank the pages on your website.

Until now! If you want to know more, keep reading. The following video will fill in a lot of gaps for you.

Recently Google’s head of web spam, Matt Cutts, published a video on the GoogleWebmasterHelp YouTube channel called “How does Google search work?”

In one of the best explanations I have found Cutts addresses the following question he received in the Google Webmaster Help Forum:

  • Hi Matt, could you please explain how Google’s ranking and website evaluation process works starting with the crawling and analysis of a site, crawling timelines, frequencies, priorities, indexing and filtering processes within the databases etc. – RobertvH, Munich

Now while there is no quick answer (Cutts states in the video he could spend hours and hours talking about how Google search works), at least the following 8-minute video gives a great overview from crawling to indexing to ranking by Google search:

Happy viewing.