As technology advances rapidly the use of QR codes is quickly being smothered by apps that simplify and integrate even more features and functions into the shopping experience – check out Google Play.

I was delighted to see this great example of the creative use of QR codes which drives home the benefits of Oral-B’s electric toothbrush and shows how dirt accumulates in your teeth following an international flight.

QR codes have always been popular in Japan and Beacon Tokyo came up with one of the most innovative uses to date for Proctor and Gamble and ran in the baggage claim area in Tokyo’s Narita airport.

Used on an airport luggage belt they showed people who scanned them how plaque works on teeth and why they should consider an electric tooth brush.

The campaign stands out because it catches people at a time when they are incredibly bored waiting for their luggage and are usually playing with their phones anyway.