I’m in two minds when it comes to this video. I’m not sure if LG (Hoover) thinks their video, which is supposed to blow the lid on the fashion industry in Australia, is clever or if this piece of viral work is just a bit sick??

A girl having the fat sucked out of her by a hoover might demonstrate the product’s superior suction abilities and bring plenty of online attention. And hey, controversy is a bonus! At last count the video had 2,101,947 views. Not bad!