There is no doubt about it – if you’re in business today you have no choice but to build a great relationship with Google. Taming ‘search’ has quickly become a highly sought-after ability in online marketing and everything you can do to climb up Google’s ladder (bar kissing their toes) is time and money well spent.

Luckily for many companies, especially small local business, ‘local search’ is becoming a big focus within Google. They understand that if you are looking for a pizza shop it is pretty useless for them to show you search results from 10 suburbs away.

Google is looking to increase the value of their local search results and mapping application. To do this they have provided a simple way for you to tell them about your business, and infuse those results into their main search engine.

Yes, it may sound too good to be true but it is a great way for SME’s to advertise on Google for FREE and help you show up in searches, resulting in increased leads and customers. For example, a personal stylist I work with who goes by the name Stylizit is currently listed first (after paid ads) for searches like “personal stylist Melbourne” and “personal stylist bayside”. See image below.

 

Stylizit search google

 

So, to get your free listing, here is what you do.

Before starting, put together the following:

  • A description of your business/services
  • Your address, telephone no. and other contact details you want to advertise
  • A logo or image to represent your business (this can be a picture of your office or shop).

Step-by-step guide to free Google advertisement

  1. Go to www.google.com.au/local and search for your business to verify it is not yet listed with an advertisement.
  2. Go back to www.google.com.au/local and click on Add/Edit Your Business at the bottom left part of the page.  (See image below.)
  3. Follow the steps provided by Google.
  4. Check back in a few weeks with Google and verify your listing.  If you want to update it, you can use the same process outlined here to update your listing.

 

About the author

Peter Engelhardt - Director Creative Brew

Peter Engelhardt

Peter has a ridiculous amount of marketing and communications experience. He is an inbound marketing advocate and a new media enthusiast with a passion for spreading his knowledge and blogging. Above all he is the driving force behind Creative Brew and a proud dad.