Beer is one of the oldest alcoholic beverages known to civilization. The Egyptians taught the Greeks how to brew beer and in turn the Romans were taught by the Greeks. The Romans considered beer a barbarian drink and it was only brewed in the outer areas of the Roman Empire, where wine was difficult to produce.
Today, beer is the world’s most widely consumed alcoholic beverage and commands a massive global advertising spend. With big dollars often comes great creative which is increasingly designed to go viral. Check out this brilliant Carlsberg advertising stunt where 148 hairy bikers fill a movie theatre – leaving just two seats empty for some innocent unsuspecting couples to take! Their reactions are magic.
The imagination of beer advertisers seems to have no limits when it comes to promoting their brands. Check out Toptenz take on the worlds top ten funny beer commercials.