Peter Engelhardt

Last week’s post on QR codes seemed to foster a lot of interest. This week I’m following up with two creative examples of QR codes. Companies around the world are turning QR codes into great marketing stunts – some with […]

Peter Engelhardt

Your website is the most important marketing tool that you have – don’t under estimate its significance. Consumers patience is short – very short. Like you, they want what they want when they want it – your website should instantly […]

Peter Engelhardt

The explosion of online marketing channels, and the rate at which eager customers are willing to adopt them, is changing the way we should all be approaching our marketing efforts. Customers have taken search to a level that puts them […]

Peter Engelhardt

Are you familiar with QR codes? My tip this year is to keep your eye on the increasingly widespread use of Quick Response (QR) codes which will be driven by consumers’ increasing expectation for immediate access to content. A QR code […]

Peter Engelhardt

Warning – some marketers in the social media space may not like what I’m about to say! But here goes. From my perspective the way some businesses are reacting to the social media explosion is downright rude. They are simply […]

Hayley Reeson

A bar of soap – not exactly an advertiser’s dream client? Well, advertising agency Wieden + Kennedy have cracked it with its new ads for their client Ivory Soap. The brand message comes across in a clean (pardon the pun) […]