Strategy & creativity combined to seize an opportunity! This spectacular outdoor board was positioned directly outside the New York Auto Show. One side of the board has a working tailpipe that spews ‘exhaust’ (non toxic of course!) into the air and a headline that points to the 1000+ cars in the auto show that come with them. The other side points to the 100% zero tailpipe of the Nissan Leaf car, further validating the vision of sustainable mobility that Nissan wants to offer customers around the world. Well done TBWA Chiat Day!