Clever advertising can turn a negative into a positive! A German tours company has launched a special action to promote their brand: The “Bad Weather Vacation”. It’s the very first bad weather competition! A mobile app tracked your position and your current weather conditions by connecting to weather stations. You had to check-in your weather conditions and the worse they were, the better your score. After a month, the person experiencing the worst weather in Germany won a great holiday in the Dominican Republic.
Advertising rewards bad weather!
from Peter Engelhardts’ book Differentiate to Dominate - the 7 steps to transform your business into a brand.
Find out why differentiation is the key to success and the strategies great brands adopt.