Peter Engelhardt

OK, maybe I should have said CHANGING, but at least now I have your attention! Think about it: how hard is it nowadays to get your product or service noticed? Traditional marketing methods definitely have less pulling power than ever […]

Peter Engelhardt

Thanks to Apple, the smart phone has become ubiquitous and is now used for everything from personal banking to reading the news. Email is no longer restricted to a computer and push notifications are an essential part of most mobile apps. 3G […]

Peter Engelhardt

A focus on differentiation and creativity separates any online advertising effort that genuinely builds awareness and attracts potential buyers from one that fails to make an impact.

Strategy & creativity combined to seize an opportunity! This spectacular outdoor board was positioned directly outside the New York Auto Show. One side of the board has a working tailpipe that spews ‘exhaust’ (non toxic of course!) into the air […]

Peter Engelhardt

Clever advertising can turn a negative into a positive! A German tours company has launched a special action to promote their brand: The “Bad Weather Vacation”. It’s the very first bad weather competition! A mobile app tracked your position and […]