Caribou Coffee launched its new hot breakfast sandwiches in a very warm way that benefits Minnesotans during wintertime. Their agency (Collie & McVoy) created ovens out of transit shelters, including real heat, to showcase the hot and delectable new menu items.
Caribou coffee heating up winter
from Peter Engelhardts’ book Differentiate to Dominate - the 7 steps to transform your business into a brand.
Find out why differentiation is the key to success and the strategies great brands adopt.