Peter Engelhardt

Kudos to JWT for coming up with this one. The verdict from us was unanimous … just brilliant! In fact, this ad is so effective, Tamar is scouring Melbourne and the world for a box of these “chic” must haves […]

Search engines have invested a significant amount of their time and money to make sure that it is a level playing field out there in the race to the top of a search.

The rapid infusion of technology invading marketing today and the growing need for marketing to perform in increasingly technical environments presents great challenges. Technology has given customers greater control over the buying process. To remain effective, marketers have to work […]

Peter Engelhardt

Caribou Coffee launched its new hot breakfast sandwiches in a very warm way that benefits Minnesotans during wintertime. Their agency (Collie & McVoy) created ovens out of transit shelters, including real heat, to showcase the hot and delectable new menu […]

If your business relies on local customers, it’s a must to keep an eye out for the imminent launch of Google’s Boost

Hayley Reeson

New York agency The Brooklyn Brothers launched an organic.. er, ‘oinkganic’ chocolate bar, dubbed Fat Pig. “Get your snout in this”. Shove every single square in your face right now. And do it quick. Or some other fat pig might […]

Business card design can be a challenge. Designers have only a limited space to use creativity to tell a story about exactly what a company does! Have a look at this great collection of over 90 striking designs.

Peter Engelhardt

Is promoting your brand via print a dying marketing tool? If only I had a dollar for every time I’ve been asked that question. There is a lot of hype around the web and social media’s ability to drive sales. […]

Kylie Taylor

To decide on the strategic focus for your product marketing, ask yourself one simple question. What ‘problem’ do my potential customers face? This can be a challenge for business and marketers alike. It’s vital to develop a message demonstrating that […]

Hayley Reeson

Do you remember that 70’s classic sung by David Gates, If a picture paints a thousand words? Well even if you don’t or were too young to remember, like me 😉