vic hall
back to workclient
vic hall
project
brand identity + website
brief
To develop a fresh and engaging identity for the refurbished and renamed flashpacker Vic Hall, one that would set them apart from their competition.
strategy
We needed to design a look to reflect the three very different targets of Vic Hall customers: the backpacker, the weekend getaway and the corporate stay clients. We decided to challenge the standard look and feel of the everyday backpacker and take it to a level that not only reflected the corporate stay clients, but generated a feeling of excitement and fun within modern surroundings.
We also need this look to work across advertising, brand identity as well as on site signage and way finding.
solution
An exciting new look was developed for Vic Hall as well as new internal and external signage throughout the building. Its clean, crisp yet fun attitude is reflected through the use of fun silhouette’s across all mediums which has become Vic Hall’s signature look. This new identity was carried through to their website and brand identity.
The website allows an easy user experience while maintaining Vic Hall’s fun attitude and reflects the great experience you’ll have when you book to stay at this flashpacker.
