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project
golf membership competition
brief
To create a series of in-house competitions primarily targeted at casual golfers, with the ultimate aim of building a database of players to market golf memberships to.
strategy
Our aim was to design a series of competitions with the prize/s as the main focus each time, yet keeping the prestigious feel of Sandhurst Club Golf.
solution
We chose a stand set of display and point of sale pieces to be used for the promotion of the competition, being pull up banners, point of sale posters, competition entry boxes and forms. This way our core components were standard for each competition and we were able to highlight the prize offering each competition.
We developed a strategic approach to prizes, leveraging off events held in and around Melbourne at the time, the launch of the iPad and use of PGA coaching and membership giveaways all with the aim to lure potential members to the Club.
