knappstein wine
back to workclient
mitchelton + knappstein wineries
project
advertising + tasting notes
brief
To promote various wine brands through the use of a ‘gift pack’ and supported with memorable and eye catching advertising.
strategy
With this gift promotion and related advertising we wanted to maintain the clean lines of the Mitchelton and Knappstein products and to also develop tasting notes that complemented this look and feel supported by memorable advertising.
solution
Mitchelton Wines was a cellar door gift promotion with which we chose press advertising to drive traffic to the cellar door to take up this offer. Knappstein commissioned Creative Brew to design a series of tasting notes for their range of Knappstein wines. This was also in conjunction with an eye catching and thought promoting outdoor and press brand campaign.
