You may never need our full list of services but among our growing list of ‘tools’ you might just find the answer that will make all the difference to your business success.
In our toolbox you will find ideas which, for example can deliver a shot in the arm to your website, assist in taking your e-newsletter to new heights or simply show you how you can better manage your digital assets. Talk to us for more information.
Not surprisingly, there is simply no single, unified understanding or all-encompassing definition of what branding and brand identity really is. Business owners, marketing managers, PR departments, all see branding in many different ways. To some it is the design of a logo, to others it is their packaging design, to another it’s the perception of their business from their customers perspective – the truth is, it is all of these things and more.
Therefore, it should never be underestimated how important a brief is in the design process. The brief is key from start to finish. As communicators we know what people like, what they respond to and how to improve an existing brand. What is harder for us is to read your mind and to know for certain your own perception of branding; what do you like and what do you want? Without a comprehensive brief the branding process could be pointless and even the most effective solution can be shot down in flames.
From our perspective when embarking on brand development we firstly need to focus on what can be the most difficult part of the job – the written brief. We’ve designed a downloadable briefing form to help you understand the process and articulate your needs.
Today’s businesses create a lot of marketing, shareholder and customer resource material. Collating the various material for say an interstate conference or trip can be a nightmare.
Consider putting everything on one CD and producing an interactive CD-ROM. Your customers and shareholders can view the content on their laptops and can conveniently link thru to you website for more information with links embedded into the CD ROM. By keeping your website up-to-date the CD-ROM will have a longer shelf life.
An HTML email is a webpage that is displayed in an email program and can include sophisticated formatting, layout, including images and rich media such as sound and animation.
Often the tool of choice for direct marketing, it’s important that the look, feel and message reflects your company’s brand.
We can design your email, coordinate a campaign to targetted recipients and provide advanced reporting metrics such as track how many recipients opened it, bounced emails, click through rates on embedded links and much more.
Maintaining the correct use of your new or refreshed corporate identity across your organisation needn’t be difficult but is fundamental to the success of the ‘new look’.
Investment in your corporate guidelines can be substantial, so consider putting your graphic standards online. There the guidelines can become a resource that ensures the proper use and a cohesive expression of your company’s brand, allowing everybody to create, manage or implement marketing material correctly.
So the next time an interstate division is preparing for a presentation you can be sure everybody in the process knows the corporate requirements.
Management of your website is a service we can offer through technical assistance, maintenance and support, but for some clients this can be cost prohibitive. We can however supply your new or revamped site with a customised Content Management System (CMS) that you can easily update yourself. You can add copy, images and even alter page structure and site architecture, thus saving you money.
You won’t need any html or programming knowledge, just a couple of hours of training will give you the knowledge to manage every aspect of your site.
Understanding how well your website is working for you is often an after thought.
From a marketing perspective, improving its effectiveness is paramount and wouldn’t you like to know how successful your competitors are in the web space?
There is a profusion of Website grading tools available on the internet specifically designed to gauge performance. These simple to use tools provide a score that incorporates website traffic, SEO, site structure and other technical factors and often some basic advice on how your website can be improved.
Website Grader is a free SEO tool we recommend, or we can help you with specific strategies aimed at improving your website traffic.
Imagine that your local business competition is in financial trouble! What would you do?
Knowledge is power and knowing just what the opposition is up to can be worth gold. At the risk of projecting James Bond you can sign up to Google Alerts and receive emails with the latest Google search results for a particular term or terms. You can also choose to have your alerts delivered via feed to the feedreader of your choice (e.g., Google Reader or add the feed to your iGoogle page).
Some other handy uses of Google Alerts include:
Sign up here http://www.google.com/alerts.
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Creative Brew has developed iDentify-it,
an iPhone app for Australian Councils.
