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Peter Engelhardt
August 12, 2017

In a recent meeting, a prospect offered me his considered opinion about ‘my’ business, branding:   “I have to say, I have a hard time seeing the value of branding or what ever you call it, you know marketing. It’s […]

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Peter Engelhardt
February 3, 2016

I’m not often lost for words, but in a recent meeting with a prospect, I was offered an opinion that stopped me in my tracks. While seeking my advice on his website content he said: “I think I have to say I […]

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Peter Engelhardt
January 3, 2016

Looking back over the past year I struggle to name one client who hasn’t had to confront major change in their industry. My own industry, advertising and marketing, feels like it has been put through a combine harvester and spat […]

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Peter Engelhardt
November 5, 2015

Earlier this year, I found myself unexpectedly swept up into a show called The Shark Tank. A ‘reality’ TV show in which people with innovative ideas pitch to a panel of wealthy business people – the eponymous ‘sharks’ – in […]

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Peter Engelhardt
September 14, 2015

We all have our favourite brands right? And once we start using a brand because it just seems to click with us, we start to believe in the dream of what that product does for us. For instance, I honestly […]

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