Peter Engelhardt
February 3, 2016

I’m not often lost for words, but in a recent meeting with a prospect, I was offered an opinion that stopped me in my tracks. While seeking my advice on his website content he said: “I think I have to say I […]

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Peter Engelhardt
January 3, 2016

Looking back over the past year I struggle to name one client who hasn’t had to confront major change in their industry. My own industry, advertising and marketing, feels like it has been put through a combine harvester and spat […]

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Peter Engelhardt
November 5, 2015

Earlier this year, I found myself unexpectedly swept up into a show called The Shark Tank. A ‘reality’ TV show in which people with innovative ideas pitch to a panel of wealthy business people – the eponymous ‘sharks’ – in […]

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Peter Engelhardt
September 14, 2015

We all have our favourite brands right? And once we start using a brand because it just seems to click with us, we start to believe in the dream of what that product does for us. For instance, I honestly […]

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Peter Engelhardt
September 7, 2015

Creating a brand is not for the faint hearted. It takes courage, intelligence and planning. It has more to do with your passion and less to do about your product or service than you think. It has more to do […]

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