Peter Engelhardt
July 31, 2013

OK – it’s confession time! Most of us are on LinkedIn, right, but how many of us use LinkedIn to its full potential? Come on now, are you brave enough to admit that you’re still a bit mystified by everything […]

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Peter Engelhardt
April 17, 2012

In last week’s blog I talked at length about how successful inbound marketing can be at generating traffic for business. To recap, inbound marketing essentially involves: search engine optimization content marketing social media and conversion rate optimization. A great easy-to-understand […]

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Peter Engelhardt
March 12, 2012

Last week (March 11) it was exactly one year since Japan was hit by the tsunami which did untold damage. While impossible to fully comprehend the suffering the Japanese have endured, another victim of the tsunami is Japan’s tourism industry, […]

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Peter Engelhardt
February 13, 2012

Melbourne based integrated marketing outfit Grafitti (part of Grey Group) are taking Cottee’s Ice Magic to another level of consumer awareness with an edgy Youtube video. Their challenge was to leverage the Ice Magic brand in a modern way that […]

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Peter Engelhardt
January 7, 2012

Part of the world’s most watched Social Media video series; “Social Media Revolution” by Erik Qualman. Based on #1 International Best Selling Book Socialnomics by Erik Qualman. A stunning summary of the growth of social media universally. These are statistics […]

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