Peter Engelhardt
November 18, 2017

We’re quickly coming to the end of another year and it got me thinking. What’s been the ‘must do’ marketing tactic of 2017? Two years ago I’d say it was ‘must focus on traffic.’ This year’s must do has been […]

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Peter Engelhardt
August 12, 2017

In a recent meeting, a prospect offered me his considered opinion about ‘my’ business, branding:   “I have to say, I have a hard time seeing the value of branding or what ever you call it, you know marketing. It’s […]

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Peter Engelhardt
November 5, 2015

Earlier this year, I found myself unexpectedly swept up into a show called The Shark Tank. A ‘reality’ TV show in which people with innovative ideas pitch to a panel of wealthy business people – the eponymous ‘sharks’ – in […]

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Peter Engelhardt
September 14, 2015

We all have our favourite brands right? And once we start using a brand because it just seems to click with us, we start to believe in the dream of what that product does for us. For instance, I honestly […]

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Peter Engelhardt
September 7, 2015

Creating a brand is not for the faint hearted. It takes courage, intelligence and planning. It has more to do with your passion and less to do about your product or service than you think. It has more to do […]

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