Peter Engelhardt
August 12, 2017

In a recent meeting, a prospect offered me his considered opinion about ‘my’ business, branding:   “I have to say, I have a hard time seeing the value of branding or what ever you call it, you know marketing. It’s […]

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Peter Engelhardt
January 3, 2016

Looking back over the past year I struggle to name one client who hasn’t had to confront major change in their industry. My own industry, advertising and marketing, feels like it has been put through a combine harvester and spat […]

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Peter Engelhardt
November 5, 2015

Earlier this year, I found myself unexpectedly swept up into a show called The Shark Tank. A ‘reality’ TV show in which people with innovative ideas pitch to a panel of wealthy business people – the eponymous ‘sharks’ – in […]

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Peter Engelhardt
September 7, 2015

Creating a brand is not for the faint hearted. It takes courage, intelligence and planning. It has more to do with your passion and less to do about your product or service than you think. It has more to do […]

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Peter Engelhardt
July 13, 2015

Yep–all things equal the team at Creative Brew believe strongly that beer, taken internally, is generally a good thing. However, we are somewhat dubious about Carlsberg’s claim that its Beer Beauty series is possibly the best new range of male […]

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