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We like to keep an eye on what's happening in the creative world out there, so as well as sharing our brand, advertising and online knowledge, we'd like to share some great marketing ideas we've seen.
31 August 2010 posted by Hayley Reeson
Here’s a novel way to promote the annual awards show by AWARD – the Australian Writers and Art Directors Association. Launched by Publicis Mojo Sydney the ‘ian’s getting ready are you?’ website allows users to upload work for the show. Most importantly though, viewers help Ian ‘get ready’ for the awards evening through suggested tweets, voting on his attire or watching him break dance – Ian has to do it all. Let’s hope he survives the night!
19 July 2010 posted by Peter Engelhardt
HEMA is a well established Dutch department store, so coming up with clever ways to engage it’s audience would be a challenge for any agency. Here they have used a tried and tested method of engaging them – with humour and a dash of chaos. Take a look at this product page. You can't order anything, and it's in Dutch – but just wait a couple of seconds and see what happens. Don’t click on anything, just watch with your sound up and enjoy the fiasco.
9 July 2010 posted by Hayley Reeson
How do we change peoples behaviour? We make something simple and fun. This is a powerful and clever piece of installation art from an initiative by Volkswagen – but nothing to do with cars. Check out some other inspiring ideas at thefuntheory.com
9 July 2010 posted by Tamar Avoian
Here’s a great way to make money from consumers websites, blogs or social networking pages. Domino’s Pizza launched a widget that allows pizza ordering, tracks accounts and rewards the installer with 0.5% profit on every purchase. A brilliant example of the persuasive power socially connected consumers can have on each other. The key is harnessing that power and putting it to work for your brand.
17 June 2010 posted by Peter Engelhardt
When sales and traffic had begun to slip for the first time in its history, see how Starbucks successfully used social media to help turn around its fortunes.
11 June 2010 posted by Hayley Reeson
By far the best use of the internet and social media for showing the navigational capabilities of a mobile phone, Nokia erected a giant interactive signpost in the middle of London. Give them (or should I say their agency) a big tick.
5 June 2010 posted by Kylie Taylor
This idea really thinks outside the square by using a local product and guerilla style tactics to get BP Visco Oil’s message across to it’s audience.
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Creative Brew has developed iDentify-it,
an iPhone app for Australian Councils.
