 |
|
|
|
Sharing industry knowledge is what we like to do, so our blog has articles you may find useful for your business. In what we see you'll find some great marketing ideas from around the world for a little inspiration. Please let us know if you see anything you think we will find thought provoking.
3 August 2010 posted by Tamar Avoian
I firmly believe that social media marketing is a blessing in disguise for conventional marketing and it’s actually helping revive the legacy marketing campaigns. Social media marketing and traditional marketing techniques go hand in hand. They are not meant to replace each other and any such attempts to replace one with the other is bound to have catastrophic consequences for any business.
3 August 2010 posted by Peter Engelhardt
It should be obvious to every Real Estate company reading this that the Australian contemporary apartment market is heavily geared towards the younger, hip, middle to upper-class set. And this is especially true when it comes to the inner capital cities that make up a huge chunk of this competitive market.
16 July 2010 posted by Peter Engelhardt
In this article I turn some old marketing principals on their head and propose a way to redefine market segmentation and position your product and brand in a way that ”really” means something to consumers.
23 June 2010 posted by Peter Engelhardt
Google is now the first port of call for any property search, your web strategy should involve getting to the top spot in search engine results. It’s not as hard or as expensive as you may think. By incorporating a company blog into your website you will immediately begin to increase your websites search engine rankings by...
posted by Peter Engelhardt
Kudos to JWT for coming up with this one.
The verdict from us was unanimous ... just brilliant!
In fact, this ad is so effective, Tamar is scouring Melbourne and the world for a box of these "chic" must haves for her 2 year old.
31 August 2010 posted by Hayley Reeson
Here’s a novel way to promote the annual awards show by AWARD – the Australian Writers and Art Directors Association. Launched by Publicis Mojo Sydney the ‘ian’s getting ready are you?’ website allows users to upload work for the show. Most importantly though, viewers help Ian ‘get ready’ for the awards evening through suggested tweets, voting on his attire or watching him break dance – Ian has to do it all. Let’s hope he survives the night!
19 July 2010 posted by Peter Engelhardt
HEMA is a well established Dutch department store, so coming up with clever ways to engage it’s audience would be a challenge for any agency. Here they have used a tried and tested method of engaging them – with humour and a dash of chaos. Take a look at this product page. You can't order anything, and it's in Dutch – but just wait a couple of seconds and see what happens. Don’t click on anything, just watch with your sound up and enjoy the fiasco.
Sign up for our newsletter essential ingredients to keep you informed on the latest marketing and media trends.
Creative Brew has developed iDentify-it,
an iPhone app for Australian Councils.
