Peter Engelhardt
February 22, 2012

While inbound marketing is no walk in the park, many of you will know that I believe it has a big future. Embracing inbound marketing requires a variety of different channels and tactics to master, from content creation, SEO and […]

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Peter Engelhardt
February 13, 2012

If search engine optimisation (SEO) is already part of your digital strategy then you would be familiar with the importance of backlinking. A strategy by which you build the number of other websites that reference and link to yours. Building […]

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Peter Engelhardt
February 6, 2012

Marketers are considered the ‘canary in the mine’ when it comes to monitoring the health of the business world. We are the first to see budgets diminish in the lead up to a financial slowdown and, in my experience, the […]

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Peter Engelhardt
January 31, 2012

If you’re a business owner or a valued marketer, I’m sure one of your biggest challenges today is gaining the attention of new and existing customers online. Doing everything you can to differentiate your website from the millions of other […]

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Peter Engelhardt
January 31, 2012

Looking back, we can see how during the first phase in the evolution of the Internet, Google changed forever the way we interacted with the Internet. In a short time we became accustomed  to search, search and more search. As […]

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