With Google now the first port of call for any property search, your web strategy should involve getting to the top spot in search engine results — it’s not as hard or as expensive as you may think.

Incorporating a company blog into your website will immediately begin to increase your websites search engine rankings by adding naturally occurring, keyword-rich pages to your website on a regular basis increase the potential for adding incoming links to your site.

Here is how it works — it’s all about numbers — Static vs. Dynamic Website
Google uses some 200 different techniques to rank websites and places a greater value on dynamic websites (websites that are continually updated) versus static websites (websites that are less frequently updated or not at all). If a website has relevant data/information/pages being updated on a regular basis Google notices.

Imagine your real estate business website has 10-20 static web pages. In most cases these pages rarely change, either because it’s an effort or it can be an expensive proposition. With a properly built site using all the appropriate code and metadata, the best-case scenario is the search engines will find and index your pages of mostly static content rating you accordingly.

Add a Blog Post & make your site dynamic (we can show you how)
You now make the decision to add a blog to your static website. Let’s say you have five staff who are keen to write one blog post per week. Make sure you run some statistics and use the valuable search words and phrases that relate to your business in the company blogs. Search engines are focusing on location more and more so you use local terms and you’ll be rewarded.

Begin by posting your blogs, alerting your database and advertising its existence on your website. Each time a new blog post is added, a new page is indexed by the search engines. By the end of the first week 5 extra pages have been added to your website, by the end of the year your website will have over 250 indexed pages, greatly increasing the chances of Google finding your website and ranking higher than your competition who has no blog.

Time to add the incoming "links" effect
Now that your daily posts on topics of interest have become a valuable source of information; a viral effect comes into play. Your blog posts have followers and online publications will start to link to your site. Google notices that other indexed website pages have linked back to your site, again increasing your sites ranking.

A leading newspaper's real estate reporter researching a new story, mentions your blog and includes a link back in his article. Google is impressed when it sees links back to your site from highly credible and trusted high-traffic sites like the The Age. Google also sees that the newspaper linked to your site through an article related to keywords and moves you even further up the search engine ranking.

Your little website of 10-20 static pages now holds one of the top spots in the Google search results for your targeted words because you initiated a blog.