Peter Engelhardt
February 23, 2014

If any aspect of you online presence is important to you business, then Google is the man/women you want to marry. Men maybe from Mars and women from Venus, but Google is pretty much the centre of your universe. A […]

Peter Engelhardt
February 21, 2014

Hands up, who of you readily hand out your hard earned money for media placement, but struggle to justify an investment in your marketing planning? Why does a piece of real estate in a magazine appear to be more useful […]

Peter Engelhardt
February 10, 2014

……………………………………………………………………………….. Freshly brewed is a mix of the web’s best branding ideas, strategy and execution with a dash of purpose and the absurd. To begin each week I share several articles and resources to give you the inspiration and practical […]

Peter Engelhardt
February 4, 2014

Remember the last great café you discovered. You knew it when you walked in, cool vibe and yep, they’ve nailed the latte. C’mon, if you’re from Melbourne, you’ll be talking about the café “that just set a new standard” for […]

Peter Engelhardt
February 1, 2014

Colour’s relationship with marketing and branding is very underrated. Colour’s effect is subconscious and mostly ubiquitous, we rarely notice it, yet it can increase a conversion rate on a landing page by 20 to 40% according to some studies. The movie industry and […]

Peter Engelhardt
February 1, 2014

……………………………………………………………………………….. Freshly brewed is a mix of the web’s best branding ideas, strategy and execution with a dash of purpose and the absurd. To begin each week I share several articles and resources to give you the inspiration and practical […]