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Freshly brewed is a mix of the webs best branding ideas, strategy and execution with a dash of purpose and the absurd. To begin each week I share several articles and resources to give you the inspiration and practical tools to make your entrepreneurial dreams a reality. Cheers and have a great week.

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The six things that make a story go viral will amaze and infuriate you…

Via The New Yorker

It seems emotion is the key to stories going viral. If an article makes readers angry or highly anxious (think political scandal, cancer cure or a dying panda), then it’s in with a chance. In this article The New Yorker‘s Maria Konnikova takes a look at the six things that make stories go viral. It will amaze, and maybe infuriate, you. (And yes, her story is going viral.)

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3 Emotional Entry Points: Want Results? Get Relevant.

Via Target Marketing

If you want to sell your products or get people to try your services, you need to appeal to your customers’ senses, values and social concerns. No, I know it’s not easy to make that emotional connection but it could be your key to more sales…

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TED: Designing with slogans

Stefan Sagmeister

Infamous graphic designer Stefan Sagmeister (he once created a lecture poster by having the details literally carved into his chest with a knife – the scars took a month to heal) offers insight into slogans, and how they can be incorporated into larger marketing concepts and ideas. 

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Changing minds and changing towels

Via Psychology Today

Having trouble deciding which testimonials to include in your marketing? According to this article you should not make the common mistake of beginning with the testimonial you’re most proud of, but with the one whose circumstances are most comparable to your audience’s.

And it took an experiment in persuading hotel guests to reuse their towels to prove it!

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Congratulations, you’ve got to the bottom of the cup….

17 Supermarket Tricks, Tips And Insider Secrets You’re Probably Clueless About

Via Consumerist

It’s a war in trolley land. Supermarkets possibly use more snares and traps to get you to buy than any other industry. Warning, this list could put you off visiting your local…