Peter Engelhardt
December 23, 2014

WHY DO SOME BRANDS STRUGGLE? In our connected world, today’s savvy consumer is increasingly being influenced and buying from brands they see as relevant and above all, ones they can trust. For any long term marketing strategy to work, what […]

Peter Engelhardt
November 8, 2014

While SEO remains a mystery to many, it’s important that anybody in business with a website understands the basic concepts that influence search outcomes. Recent updates such as Panda and Penguin demonstrate Google’s never ending efforts to stay ahead of […]

Peter Engelhardt
October 28, 2014

Just like Harry potter, we all want to kill the competition and be awesome right! Everyone managing a business wants great work from their marketers and designers so they stand out and grow? And every company like mine wants to […]

Peter Engelhardt
October 12, 2014

There’s no doubt that many of the world’s most famous brands appeared almost immune to the last two worldwide recessions. Brands like Amazon, Apple or Nike continue to grow no matter what economic cycle we are facing. Starbucks has woven […]

Peter Engelhardt
August 21, 2014

Over the last two decades we have been helping companies of all shapes and sizes build local and national brands. I mention this now not to push my own barrow – it’s only to give context so you can more […]

Peter Engelhardt
June 19, 2014

This week there have been some great announcements from the internet monoliths who, up to now, have virtually ignored the needs of smaller business. We are now entering a new and exciting phase in online marketing, with many recent developments […]

Peter Engelhardt
May 21, 2014

Whenever I look back to my university days, I clearly remember the idealistic view I had of the world. Possibilities were endless, life was spontaneous and the daily grind that becomes a career (for many of us) wasn’t on my […]

Peter Engelhardt
May 18, 2014

We’ve all heard about hashtags right? Well I have a hunch that many of us don’t fully understand how they work, and more to the point, don’t understand how to use them to our benefit. See, the humble hashtag has […]

Peter Engelhardt
May 8, 2014

Have you ever wondered how large brands like Apple, DHL or Virgin appear to seamlessly build such large empires, while those of us in smaller businesses struggle to make simple marketing decisions? Or how the Nikes of the world get […]

Peter Engelhardt
April 9, 2014

Have you ever wondered how big the internet really is? Some days, do you feel there are just too many businesses like yours already online, and that competing is all too hard? With the likes of Amazon changing the world’s […]

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