Peter Engelhardt
April 8, 2013

In my early teen years I formed a simplistic view of the opposite sex. There were two distinct types of girl. There were those who appeared all over the shop, always looking ready to party at a moment’s notice, forever […]

Peter Engelhardt
April 7, 2013

Born Mobile are very clear on their target market – Gen M’s . To express their vision and purpose “we make everyday life better with mobile” they employed a budget many of us dream about and developed an engaging concept […]

Peter Engelhardt
April 1, 2013

This must be the best example of using a QR code I have ever seen! To attract busy commuters in South Korea, Tesco recently set up a QR shopping area. Since these potential consumers are time poor, Tesco decided to […]

Peter Engelhardt
April 1, 2013

Let’s face it, there are a lot of bad blogs out there! Some fluff, many garbage and most self indulgent (am I being harsh?). Ok, but it needn’t be that way. Your blog can actually be great for your market […]