Peter Engelhardt
February 26, 2013

James Wedmore’s popular Video Revolution reported that in every single minute of 2012 there were: 2.8 million videos viewed on YouTube 277,000 logins on Facebook 100,000 tweets sent on Twitter 100 new accounts created on LinkedIn.

Peter Engelhardt
February 21, 2013

In a six-year landmark project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras studied 18 exceptional and long-lasting companies. The study looked at each business from their very beginnings to the present day. […]

Peter Engelhardt
February 19, 2013

Have you ever put an IKEA shelving unit together? While it might look crooked and on the verge of squashing the cat, you think it looks awesome, right? Why? Because you made it. In some marketing circles, this is known […]

Peter Engelhardt
February 19, 2013

Once brand integrity is built you don’t want to mess with it. The creative minds behind this Durex video managed to use tasteful (well almost) and subtle humour to promote their iPhone app. That’s right – a condom app. As […]