Peter Engelhardt
May 16, 2012

Since Google has begun structuring its search engine results to reward dynamic original content, businesses that utilize Video in their online marketing are at a massive advantage. This may come as a surprise, but Wendy Stevens, CEO of a marketing […]

Peter Engelhardt
May 16, 2012

When the weather hit the high 30s at a beach in Brazil last year, the drinks company Sprite launched a great piece of branded advertising. While engaging with the brand, beachgoers could also cool down in what has to be […]

Peter Engelhardt
May 15, 2012

To most of us (yes even those of us working in the online space) Google’s inner workings remain a mystery. There are many theories but you will never find a simple answer when it comes to explaining the “what” Google […]

Peter Engelhardt
May 15, 2012

Australians love Google – according to Statcounter.com Google accounts for 94.11% of the total web searches in Australia. Bing comes in second with 4.25% share, and Yahoo third with 1.37% Now, because Google has pretty much become the Aussie default […]

Peter Engelhardt
May 2, 2012

Nothing really – but I got your attention and that’s the point of this article. It’s all about getting noticed – it talks about the steps that will make your online marketing work better for you. This blog post is […]

Peter Engelhardt
May 2, 2012

A little over two weeks ago Google unveiled Project Glass, a secret program in its testing phase designed to bring augmented-reality to the masses. This possibly annoying invention is a product of Google’s clandestine Google X labs, a secret facility […]

Peter Engelhardt
May 2, 2012

Watching Gerry Harvey’s three failed attempts at building a credible online store presence has got me thinking. Even though Gerry Harvey admits failing, I don’t think he gets it! When asked about his failure, Mr Harvey’s response was; “We’re happy […]