Peter Engelhardt
February 22, 2012

A sound and realistic understanding of who your customers and prospects are is the key to a sound business and marketing strategy. As we all know, businesses grow and markets morph, so I encourage companies to have a system in […]

Peter Engelhardt
February 22, 2012

Last week I talked about “The growing importance of social signals” and how they aid your SEO efforts and help to validate your traditional link signals. Based on current trends there is a new focus of importance for the search […]

Peter Engelhardt
February 22, 2012

While inbound marketing is no walk in the park, many of you will know that I believe it has a big future. Embracing inbound marketing requires a variety of different channels and tactics to master, from content creation, SEO and […]

Peter Engelhardt
February 13, 2012

If search engine optimisation (SEO) is already part of your digital strategy then you would be familiar with the importance of backlinking. A strategy by which you build the number of other websites that reference and link to yours. Building […]

Peter Engelhardt
February 13, 2012

Melbourne based integrated marketing outfit Grafitti (part of Grey Group) are taking Cottee’s Ice Magic to another level of consumer awareness with an edgy Youtube video. Their challenge was to leverage the Ice Magic brand in a modern way that […]

Peter Engelhardt
February 6, 2012

Today it’s vital that your business has a website that Google respects. With this respect comes trust and Google, along with all of the other search engines, will rank your site  based on the trust you build – more trust […]

Peter Engelhardt
February 6, 2012

Marketers are considered the ‘canary in the mine’ when it comes to monitoring the health of the business world. We are the first to see budgets diminish in the lead up to a financial slowdown and, in my experience, the […]

Peter Engelhardt
February 6, 2012

Last week I talked about online news/press releases, a useful and effective inbound marketing technique which is often overlooked by marketers. Press releases have the ability to provide great exposure for your company and last week I promised to provide […]

Peter Engelhardt
February 6, 2012

If you like your music then check out this video I came across last week! They are a talented band called “Walk off the Earth” and “Sarah Blackwood” performing a cover of the song “Somebody that I used to know” […]