Google Panda, the latest Google algorithm update, has been rolled out globally and many low quality websites have started feeling the heat since February. It is aimed at improving the quality of search results. Websites with low quality, duplicate or irrelevant content, bad back links, etc. are suffering as a result of this update.
But there is nothing to worry about if your site has the quality required to stay ahead in the search results. If you think there is any problem with the quality of your site, here are some basic steps that you can implement to overcome the effects of the Google Panda update. They are quite simple, and once you make sure that these steps are followed, you can expect better search engine results in the coming days.
Easy site navigation
This is part of a better user experience and helps your visitors easily find their way around on your website. Difficult navigation may cost you a lot as your visitors may be put off from visiting your website again. So make the site navigation as simple and clear as possible.
Your site might have a lot of content but, if users cannot interpret it, then it is of no use and creates an overall bad user experience. The Panda update is about quality over quantity. We are always banging on about copy-heavy sites to our dearly respected clients: NOW IT IS OFFICIAL… you will lose ranking if you are too copy heavy. Anyone reading your content must be able to understand it easily and should clearly know what you are on about. You will also need to make sure that your content if free from typographical and grammatical errors.
This plays a major part in overcoming the Google Panda update. Your content should be commanding, reliable and, here it is again, TRUSTWORTHY when compared with other sites which appear for a same search query on the Search Engine Results Page (SERP). People coming to your webpage should get the feeling that your content is providing the exact information that they are looking for.
This is one of the major areas that Google Panda is putting a lot of emphasis on. Content duplication is one of the major issues that is being faced on the internet and users are experiencing a lot of difficulty to find the most relevant search result due to excessive content duplication and spamming. A lot of sites use aggregated content to boost the quantity on their website and as a result this has created a lot of irrelevant search results. So make sure that your content is 100% original, this will ensure you get better results from the search engines.
Reduced Ad Placements
Even if your content is unique, relevant and valuable, it would really be distracting you had a large number of ads scattered around your website. This would reduce the overall user experience and is not really appreciated by search engines. So if you want to place ads on your website, then place it wisely without making it difficult for the users to go through the content of your web page. Avoid using too many ads and stop putting them in the middle of your copy… be rational and use your logic and save your self from the wrath of search engines.
Uniformity in the overall quality of the website
There are cases in which a particular section of a website are of high quality, while another section is of low quality. In this case, the website is bound to suffer due to the presence of a low quality section and Google has also clearly stated the presence of low quality sections in a website can bring down the overall ranking of the site. So make sure that the quality of the site is maintained uniformly all over the site. In other words, when you are looking at implementing this advice, don’t just do the homepage and think you are safe! This needs to reflect across your entire site.
Quality Back Links
Low quality back links are mainly monitored by the Google Panda update and you need to make sure that all of your back links are from quality websites. Start by discontinuing the use of links from low quality irrelevant sites. If your site already has low quality backlinks, then you may contact the webmaster of those sites to remove your link. If they don’t remove the links, not to worry, continue with a high quality link building campaign so that the number of quality links overtake the number of bad links.
No Black Hat
Black hat SEO techniques are never supported by the major search engines and Google has laid down the law with special emphasis. Make your website free from any sort of black hat methods (if any) and expect for better search engine results in the coming days.
This is all a bit overwhelming, I know! If you want us to have a look at your site, don’t hesitate to contact us at firstname.lastname@example.org for an obligation free assessment.